Where it all began

Nearly 30 years ago, Cleanery co-founder Mark Sorensen wrote this school essay, The Packaging Problem.

The world has changed a lot since then.

The packaging problem hasn't.

After watching his wife and Cleanery co-founder, Ellie, make her own cleaning products to cut plastic waste at home, Mark realised there had to be a way to make cleaning and personal care products that work brilliantly without create uneccessary packaging.

That idea became Cleanery. Years of research, formulation and testing alongside chemists and engineers followed, resulting in a product range that delivers on all fronts.

A note from the founders

Cleanery began with a simple belief: everyday products shouldn’t have to create so much unnecessary waste.

That's why our products are designed to work brilliantly, without all the water and single-use packaging found in traditional products.

We know that changing everyday habits only works when the alternative genuinely performs. It's our promise to you that everything we make starts with one unwavering standard: it has to be as clean as it gets.

Thanks for being part of the Cleanery journey.

Mark & Ellie

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The people behind the powder

  • Mark Sorensen

    Co-Founder / CEO

  • Ellie Brade

    Co-Founder / Sustainability Lead

  • Dave Hassell

    Head of Engineering

  • Swapnil Chavan

    USA Operations & Accounting

  • Shu Yin Oh

    Science & Formulations Lead

  • Damien Clark

    Creative Marketing Manager

  • Denisa Dudyova

    Production

  • Gabe Aiavao

    Process Operator

  • Sonia Ball

    Production

  • Glenn Simpson

    Engineer

  • Suzanne Brade

    Fulfilment

  • Bernard Kimble

    Consultant Chemist