Same Cleanery. New look.
Five years ago, Cleanery was born to create a different way to clean.
Instead of putting cleaning ingredients and water into another bottle, we took the water out. What was left was concentrated cleaning powder. Add it to water at home and you have a full bottle, ready to get to work.
That hasn’t changed.
But over those years, Cleanery has grown. We’re entering new markets, expanding the range and putting Cleanery in front of more people. It felt like the right time for the brand on the outside to better reflect the product inside.
So, things are looking a little different around here.
A cleaner look for Cleanery
You’ll notice a new Cleanery mark, new packaging, different colours and a new website.
The new identity takes its cues from the product itself. Powder. Water. The moment the two come together. Even our new Cleanery mark brings those elements into one simple symbol.
It’s a clearer way of explaining what Cleanery has always been about: cleaning products that do the job, with plant and mineral based ingredients and no plastic bottle.
Cleanery. As clean as it gets.
New pack. Same product.
There’s one thing worth knowing while the new look makes its way into the world.
For a while, you may receive Cleanery products in our previous packaging. You might order two products and find one in the old pack and one in the new. That’s intentional.
We already have perfectly good products and packaging in stock. We’re going to use them rather than throw them away simply because our logo and packaging have changed.
Whichever version arrives at your door, what’s inside is the same Cleanery product you know.
Same formulation. Same way to use it. Same clean.
Over time, you’ll start to see more of the new Cleanery on our website, in your orders and on retail shelves. Until then, old pack or new, you can put it straight to work.
Same Cleanery. New look.